Are your goals
aligned with your
Here's a free guide to help you take aligned action in 2020.
What is it like to work with me?
Jen is extremely knowledgeable about all aspects of design and implementation of what will best serve you and your business at the stage that you are at; she will honestly tell you if something won't work or doesn't make sense. I recommend working with Jen!
Founder, Life Reinvented
Jen is amazing at figuring out what the next big, most impactful step will be. She helped me clean up messes and helped me take my business to the next level. Working with Jen is a refreshing, wildly different experience. I cannot recommend her enough!
CEO, Voice of Her Own
How can I help you?
21st Century Leadership
My executive leadership training is focused on gratitude, self-awareness, and collaboration. Build successful teams, retain employees, and avoid burnout.
Strategic Project Planning
I’ve used this model for every project we’ve led. I help businesses connect its goals to the problem it wishes to solve, product(s) it’s selling, and the tasks it’ll take to get the job done.
I help businesses understand the practical and essential steps needed to build a robust digital marketing foundation, including social media, and knowing when to pay for advertising.
Optimize Your Leadership, Focus On Your Projects & Show Up Big Online.
Jen McFarland, CEO, Women Conquer Business
I talk to business owners all the time who have big ideas and even bigger frustrations when it comes to growing a business.
It could be your goals aren’t aligned with your values or your core mission.
Maybe you have a goal but are disconnected from the problem you’re solving.
I’ll tell you what I see. I see a lot of small business owners who approach their business goals like this:
I’m going to increase revenues by 25% this year … yada, yada, yada … look at my Trello board filled with tasks.
I’ve seen it in the corporate, nonprofit, and public sectors. There’s no connection between your big audacious goals and the day-to-day tasks that fill your day.
There’s a big gap between your bottom line and posting to Facebook on Tuesdays.
They say the devil’s in the details. Actually, it’s in the yada, yada, yada.
I see this all the time.
People overspending on shiny objects and ‘magic pills’ because they’re tired of not seeing results. That’s the fast track to bankruptcy.
Business decisions based on short-term gains without a critical eye toward the future. Ever painted yourself in a corner? Trust me, it’s painful. You only have time (and money) to do things once.
Most heartbreaking of all? People who walk away because it’s just too damn hard.
Let me tell you the truth. It might scare you a little.
No one knows your business better than you.
I help business owners work logically and intuitively from their biggest business goals to the smallest tasks, including how all of the stars need to align to reach those goals.
I’ve rescued countless ‘dead’ business initiatives and guided teams toward success.
If you're ready to work toward your biggest business goals every single day, let’s explore that together.