Sure your wallet makes a lot of decisions for you, like what size latte you’re going to order today or whether or not you will buy that bag you have been eyeing. While this is all well and good, one thing your wallet should NOT decide for you is who you will hire as your web developer.
The success of your business depends on the functionality and appeal of your website.
Google search is the main resource people use to find new products and solutions to their problems. If a potential customer should happen to stumble upon your website in one of their many searches, you want it to be ready to win them over with understandable navigation, seamless transactions, and top-notch functionality.
This is where a web developer comes in. As you embark on the journey of finding a web developer, this is how you will know that you have found a rockstar.
They Understand Conversion-Centered Design
The whole point of driving people to your webpage is so they can become customers, right?
Web conversions are sales.
Therefore, it only makes sense that conversion is the center of your design.
A web developer who understands conversion-centered design will be able to create each element of your website to draw attention to the strengths of your business.A web developer who understands conversion-centered design will be able to create each element of your website to draw attention to the strengths of your business. Click To Tweet
Furthermore, they will be able to communicate with you how they plan to increase conversion rates through the placement of messaging and the functionality of the website.
Current Clients Will Be Satisfied
Any web developer you hire should have some experience under their belt.
It’s not saying that new kids don’t deserve a chance, but that you just don’t want your website to be that chance. Like any job interview, you should expect prospective web developers to provide references. If you really like the “new kid” consider asking the person to work on smaller projects before handing over the keys to your online castle.
Before making a hiring decision, check out current clients and test their web pages. Would you be satisfied if it was yours?Before hiring a web developer, check out current clients and test their web pages. Would you be satisfied if it was yours? Click To Tweet
Additionally, don’t be afraid to reach out to current and past clients of the web developer and ask them about their experience working with them. Not only do you want to be happy with your final product, but also with your experience working alongside them.
They Provide Custom Solutions
A rockstar web developer will not know the answer to every question you ask them during their interview. They should want to get to know you and your business before telling you exactly how they will provide the solutions to your problems.
When you find a good web developer, they will not be turned off by your long list of website requirements or lengthy descriptions of your business. In fact, they should appreciate them.
A good web developer will take the time to form a relationship with each and every one of their clients. Doing so helps them to provide a unique and successful final product.A good web developer will take the time to form a relationship with each and every one of their clients. Doing so helps them to provide a unique and successful final product. Click To Tweet
If you’re not sure what you need, schedule a free Technology Strategy Session. As a small business technology strategist, I help you create a technology plan to support your business vision that can save you thousands of dollars in the long run.
Jen McFarland is a business systems expert, podcaster, and blogger. She’s helped hundreds of businesses and thousands of podcast listeners make better business decisions. Jen’s passion is helping women-owned businesses get the growth tools they need to meet their 3-5 year business goals.
Are you starting a business? Confused about how to grow? Check out Jen’s Picks, my favorite business growth tools.