Now’s A Great Time To Start Catering To Customers
Throughout my career, I’ve had the honor of working with many small business owners by aiding them in marketing their products and services.
Not even close to true!
The larger your company is, the harder it is going to be to maintain your brand’s image. That’s right, your brand even has a reputation to maintain!
The Foundation: Who’s Your Ideal Client?
The most important thing you can do for your business if you already haven’t is to sit down and consider who is your ideal client?
Are you going to cater to primarily men or women? What is the age group of the people you’re wanting to serve? What is their income? How do they spend their free time?
You’ll want to get extremely detailed – the more details you know about your type of client, the better because you’re going to take all this information and put it work!
Many people will skip over this by thinking that it is not important, but it can truly help you because by knowing this information and having it laid out ahead of time, you’ll know how to speak to those in your target market.
Customer Service IS a Huge Part of Your Brand
One of the most important things you can do in your business is to treat your customers well. After all, they are the reason that your business stays in business.
The general rule of thumb though is that you’ll want to make sure your customers are being treated well. This is especially true in difficult situations or where the outcome is less than desired by the customer.
Having a Professional Appearance – Inside and Out
In business, it’s not just about the appearance of your employees, but also of that of your website and your physical business (if you have a brick and mortar location).
Of course, you want your employees to be well-groomed, but making a good first impression goes far beyond appearance. You’ll want a clean-looking website that’s easy to navigate and also clear on how to contact you.
If you have a physical store location, you’ll, of course, want to achieve the same goals of having a clean appearance without clutter and a clear way of doing business that is obvious to the customer.
Several factors affect your brand, but these three points are three of the most important (and overlooked) in my personal opinion.
Tons of businesses aren’t fulfilling these simple points either online or at their physical locations. The next time you engage with a business, think about whether the company is living up to your expectations.
As business owners, one of the smartest things that we can do is learn from our own bad business experiences.
Oh…. AND ONE MORE THING:
Your Logo Isn’t About You: How Color Affects Customers
Oftentimes, a small business owner looks inward when developing the centerpiece of their brand – a logo. It’s important to remember that the logo isn’t about you. It’s about the customer. Yes, you have to live with it – but it’s primarily a tool for attracting customers.
Remember, it’s not about you – it’s about your customers.
Tara Glenn is a Navy veteran and military spouse currently serving as a Public Affairs Officer in the Civil Air Patrol. She was the recipient of the 2017 AFI Military Spouse of the Year award for Marine Corps Logistics Base Albany. She is also the Membership Ambassador at Chehaw Park in Albany, GA. Away from work, she’s a mom of four. She enjoys cheering her boys on from the sidelines, chasing her daughters around the playground, and napping liberally!