A relationship with your web developer is a lot like your relationship with your hairdresser or beautician. You trust their talents, but in reality, you have to live with the final product. Therefore, it is you who should be in charge of what takes place.
As a business owner, you need to take control of every aspect of your business, including your website. If the sound of being in charge of technology terrifies you, I totally get it.As a business owner, you need to take control of every aspect of your business, including your website. If the sound of being in charge of technology terrifies you, I totally get it. Click To Tweet
But think of it this way. When you go to your hairdresser, you don’t know all of the technical details about hair dyes or how to cut your hair so it curls under just so, but if you’re like me, you have no problem explaining your needs upfront.
It’s the same with technology.
In order to take control of your technology, you may need to completely change your relationship with your web developer – here is how you do it.
Communicate Your Needs
Web developers shouldn’t just ask questions at the beginning of the project to get to know you.
They should ask questions and provide you with updates throughout the entire development process. When they ask you questions, be sure to clearly communicate your needs and desires.
If they don’t ask you questions, you should ask them questions. Ask them about where they are in their process, why they make certain decisions, and how they think their decisions will benefit your business. Remember, it’s like a haircut if you don’t tell them what you want you could end up with a pixie instead of a bob.
Don’t Be Afraid to Disagree
You know at the end of a haircut when the stylist asks you if you like it? You probably always say yes. Well, YOU SHOULDN’T.
Sometimes the haircut sucks and you need to tell them.
When you are working with a web developer, you deserve a product that you love and that makes you stand out from the rest.
When you are working with a web developer, you deserve a product that you love and that makes you stand out from the rest. Click To Tweet
You deserve a custom product that is made just for you and your business. If you don’t like how the project is progressing, or if you feel like you’re not getting what you asked for, tell them. Otherwise, you will have to live with the consequences.
Remember You Are a Paying Customer
At the day, you are paying your web developer for a service.
Believe me, although they may be the nicest person in the world they aren’t doing it as a favor. When it comes to business, you have to make business based decisions.
If your developer is struggling, maybe you need a web designer. It doesn’t hurt to ask what’s up.
If you are investing in a service, you should get the final product that you want and deserve.
A good web developer will listen to you, value your goals, and provide you with options. If they don’t, it may be time to look for a new one.
If you’re not sure what you need, schedule a free Technology Strategy Session. As a small business technology strategist, I help you create a technology plan to support your business vision that can save you thousands of dollars in the long run.
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen’s goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
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