It’s all the same content with a new URL and logo. In fact, if you still have links to the Foster Growth website, they will still work because everything is still here (articles, comments, etc.).
You will notice my beloved Foster Growth logo is gone. It still has a home as my LLC. It will continue to be Foster Growth LLC – why Foster Growth? – because I foster organizational growth and change.
People and businesses don’t come to me unless they want to grow and change.
So why the change?
When you realize that YOU are the BRAND, you have a choice to make. Do you want to build toward having a company with employees (and an eventual exit strategy); or do you want to be known for something and build expertise as yourself?
I’m choosing the latter.
I’ve written the articles. Produced the podcast. Developed a following and a strategy based on my style.
And it’s time for me to rebrand and be out front.
Besides, it’s just easier to have Jen McFarland and the Third Paddle (with Jen McFarland) than it is to have Foster Growth, Jen McFarland and the Third Paddle.
If you have any questions or comments you can reach me via my contact page.
Jen McFarland is a business systems expert, podcaster, and blogger. She’s helped hundreds of businesses and thousands of podcast listeners make better business decisions. Jen’s passion is helping women-owned businesses get the growth tools they need to meet their 3-5 year business goals.
Are you starting a business? Confused about how to grow? Check out Jen’s Picks, my favorite business growth tools.