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After two blockbuster interviews with Senta Scarborough and Gerald Jones, Jen and Liz recover from a taco emergency to discuss what it’s like to podcast for a year, how freaking awesome our listeners are, and what’s in store for the next 52 shows. Oh, and we also live-streamed the recording on Facebook and IGTV, which led to some serious high hilarity.
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People and Things We Mention
Tacoma, WA (is not code for taco coma)
About Jen McFarland
Jen McFarland is a business systems expert, podcaster, and blogger. She’s helped hundreds of businesses and thousands of podcast listeners make better business decisions. Jen’s passion is helping women-owned businesses get the growth tools they need to meet their 3-5 year business goals.
Are you starting a business? Confused about how to grow? Check out my favorite business growth tools.
Jen also loves appearing on podcasts. Here is a link to her Podcast Guests profile.
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1st Anniversary Episode Transcript
Hello and welcome to the podcast. I’m your host, Jen McFarland. After two blockbuster interviews with Senta Scarborough and Gerald Jones, how do you follow up? I think that the best way to do that is to talk about the road ahead and thank our listeners, because it’s our one-year anniversary show. Welcome to the podcast, recorded at the Vandal Lounge in beautiful Southeast Portland, Oregon. Why the Third Paddle? Because even the most badass entrepreneurs get stuck up in business shit creek. Management consultant, Jennifer McFarland, is your Third Paddle helping you get unstuck.
I created a journal so I could reflect on whether things like Facebook, Twitter, email, CNN, and even Amazon, were distracting me from treasured family relationships and business goals. I decided that it was distracting a little bit too much. So I armed myself with tools like Boomerang to pause my inbox and Freedom to eliminate social media news and other distractions. On days when I create the most space, my productivity is up and I feel deeply connected to things much more significant than anything I could find on a smartphone. So the question is, are you ready to emerge from the digital fog? Go to jenmcfarland.com/ebooks and get digital tradeoffs which is the journal I created for myself to see if my time was aligned with my biggest goals. I think you’re going to want to check it out. For this week’s show, we tried something new. We were simulcasting the show on Facebook. If you’d like to watch the video of the show, you can check it out at www.facebook.com/jensmcfarland. We’ll put the link in the show notes. We also took about a 10-minute clip and posted it on Instagram as a Instagram TV episode. And you can find that at www.instagram.com/jensmcfarland. Please enjoy. And I don’t know if we’re going to keep doing it or not. It’s a little distracting to have all of these gadgets and things going at the same time. But we did have some fun with it. So now we’re going to start the show. Thank you so much for listening. So I remember a year ago, we had a table set up over there, and we had all these computer equipment [laughter] and all these microphones, and we had no idea what we were doing.
I was listening to the audio on headphones but as it was happening, which has a slight delay. So it was like, “I’m hearing things twice. What’s going on?” [laughter]. I don’t understand [laughter].
And it was hard. We were trying to do it to the computer, and it was hard, and it didn’t make any sense, and half the time it didn’t sound right.
No [laughter]. That’s very true.
Because I know about computers but I don’t know anything about audio and that kind of thing. So Tanner got on the scene. And so what we have in front of us now is a Zoom H6. And it plugs the microphones in and then there’s an SD card in there. And then I just take the audio off of the SD card and send it to him and he does the magic.
Magic audio. Where he puts the intro on and the outro. And then we tell him the parts that we want to delete out, which is usually this kind of jackassery at the beginning [laughter]. I’m really glad that we can do this for the Facebook, for the book of face.
The book of face.
I’m really glad that we can do this for the Facebook. And we’re doing it on a Saturday so nobody is watching. It’s beautiful.
Yeah. I think that’s the big problem here, is that it’s the first sunny and not achingly cold day in Portland in at least a month.
In at least a month.
I mean I honestly didn’t want to come back and do this [laughter].
The talkers have a strong pull the taco is [half as?] [inaudible] strong for–
It’s true. It’s true.
The taco is strong with me [laughter].
So it’s nice. It’s sunny. Everybody’s outside which means that we can do this Facebook Live and nobody is watching or asking us any questions. So, great [laughter]. This will be living on Facebook in perpetuity of us doing our jackassery. So it’s good that everything’s going according to per yoozh.
Yeah, per yoozh. It’s not going– as usual are not going as planned or as expected. Sort of the whole make plans and then expect something like you should expect different things as well because [curved?] balls in life and stuff. Is this making any sense at all? Change is the only constant in life.
I think you’re in Tacoma.
I think I am in Tacoma. Taco Coma. I think I’m in Tacoma.
Taco Coma [inaudible] [laughter]. Sports yell.
On the drive back from tacos, Liz declared Tacoma a Taco Coma [laughter]. It’s also a city outside of Seattle, for those of you who are not in the Pacific Northwest.
Yeah. The City of Tacoma is not named after Taco Coma but I’ve declared it so because it makes the most sense to me in my Taco Coma state [laughter].
We had to glance at the camera.
Break that third wall [laughter]. Break it down.
Just breaking the third wall [laughter]. So for all, I guess to listeners maybe who’ve listened since the very first episode, I mean, God bless you.
For reals. I mean–
Like you said, listeners are why this exists and why this needs to get out there so that peopel can listen to it. But, yeah. I love die-hard people, fans of– I’m a die-hard fan of stuff. And I love that I– loyalty is an amazing quality, so.
And it’s not only that, it’s also this show has gone through some pretty transformative times. It has changed a lot in a year. If you go all the way back to meet the Third Paddle, there are two hosts. We had co-hosts.
And Liz was producer Liz [laughter].
Liz wasn’t rocking the mic back in the day.
I was not. It’s true.
She was not rocking the mic. And it was more of a show about marketing and specific tools around marketing.
And I will say that even after– because I think we did that for about 12 episodes or so, first 12 episodes were like that, very tool-oriented. I’ll be honest, after that I’m out of time I was starting to run out of juice around that. It’s interesting but not overly interesting. I do think that we will be bringing some of that back on occasion where we have maybe a segment where we talk about tech a little bit or marketing tools. But to have a whole show dominated to that, it was not as interesting.
And you have to think about even things that you use on a daily basis, especially when you’re running your own business, marketing and tech is a huge part of that and the tools. But unless you’re going to nerd out on all of the tech stuff, all the features, what it does, and how it compares to other things. Unless you want to make that podcast, yeah. It was going to be hard to steam up and–
Yeah, hard to sustain. Keep going.
Keep going. Yeah, yeah.
And so, what happened was, I went to Chatcolab which always is a fairly transformative experience, hashtag Chatcolab [laughter]. Hashtag Idaho.
Hashtag Idaho. She has to get that in every every episode. Of course, we are in the Vandal Lounge [laughter] in beautiful southeast Portland, Oregon. Why the Third Paddle? Oh, I digress. No, we’re not doing that [laughter]. Okay. So I went to Chatcolab and Tim and Brian are fantastic. And I took the podcast stuff because something we can talk about, I was always behind on episodes and I knew I needed to do some while I was there, not with the intention of interviewing people at Chatcolab. And then, it happened and I realized after talking to Tim Mccain and Brian Fowley, how I much enjoyed interviewing and how much I enjoyed the art of following somebody’s journey and somebody’s tale and relating it back to business or not. And because it’s one thing to run a business, it’s another thing where your life goes and there’s so many pieces to your life where you need help or you get stuck. And sometimes just hearing somebody else’s journey helps you figure that out. And that became the show that could be sustained.
And what happened was we started to drift a little bit further and a little bit further away from tech tools and marketing tools and at times even talking about business period. And again, I want to say to anybody who’s been listening for a year, it has to be just a little bit whiplash sometimes [laugher]. Like, “What’s Jen going to put me through now?”
“I thought this was a show about this thing. Why is she talking about this other thing?”
But I’ll say, the reason why is just this acknowledgment that we have lives. You can have a business but then you have lives. And sometimes having a life is way bigger than your business and sometimes life gets in the way of business and we have to talk about that too and acknowledge that and strategize around that. And sometimes we just need to hear cool stories and not think about work at all.
So if you’ve been listening to the show for 52 episodes, thank you.
Truly, thank you.
And I hope to hear from you, email me at email@example.com/podcast and we will talk about your questions on the show. We will answer your questions, I will email you back. But just reach out and let us know how you’re doing and if you’ve listened since the beginning, thank again because this has been quite a ride [laughter].
She’s very responsive.
I’m very responsive.
She will get back to you if you will email her.
I will get back to you. Yes.
Are you looking at both cameras?
I don’t know.
Look at you. Look at you looking at all the cameras.
Camera one. Camera two. Camera one. Camera two [laughter].
Channeling my Wayne, that’s all.
I don’t really know what’s going on.
Although he did the– when I opened like, “Camera one. Camera two. Camera one. Camera two.” But, okay. This is also what happens [laughter]. Okay, I’m going to have put– I’m going to have to see if I can find out this on YouTube for the show notes [laughter]. Oh, it’s in Wayne’s World 2.
It’s a thing?
Because there was this second movie.
Yeah. It’s in Wayne’s World 2.
Anyway [laughter]. So when we started we had this complicated system and now it’s super easy but podcasting is not easy.
No. No, it’s not [laughter]. The reason why we had to have a taco emergency [laughter], we planned the taco emergency before starting this podcast is because it’s kind of a metaphor for podcasting. You have to fuel up [laughter].
You have to refill your own cup in order to do this work. You can’t shoot from the hip necessarily, without being able to understand what you’re talking about. You have to be creating content all the time [laughter]. You have to be at the ready, so to speak. And tacos are required for that. Tacos are required. And I don’t know if we’re going to share everything about what it’s like to do a podcast on Facebook Live. Should we keep talking about that? I think maybe a smidge. Just a Spinch? A smidge? Like one thing? Like, what’s one thing that it takes to keep a podcast going for a year or longer?
Passion? Yeah. More than anything, you have to have a passion for it. Because nobody’s thanking you. You’re at a grind especially when it’s a weekly. This isn’t a series. I am not telling a story. This isn’t like cereal, where there’s a definite arc. So it’s hard. And it’s a grind. And if you notice, we’re recording on Saturday [laughter]. This is off hours and extra. So you have to have that passion. You have to be willing to do it. Podcasting is also not free. So you have to be– your passion has to also fuel you enough, to pay for something, to get it out there. Not only time but also monetary. And so I would say more than anything, It’s just got to be a passion, about sharing not– excuse me.
She’s so passionate [laughter].
She’s so passionate [laughter] she’s choking up.
No, actually, I think it was maybe a little taco [laughter]. The Taco needed to say hello folks [laughter].
[inaudible] Taco. I think that you have to have a passion, for the work, and the grind, and for sharing. And what people, maybe don’t know, is I don’t really like talking to myself. And some people love that. And so having a weekly podcast is maybe easier. If that’s not you, if you’re more like me and like to talk to people, then it’s actually harder sometimes, to find people to come and talk, and do it. Because I’m looking for more than just, come on, so your widget, and leave. And there is a bazillion podcast like that out there [laughter]. Because what we do is we delve into stories and we talked about– we talk about more than that. Stop it.
That was horrible.
That was was funny. That was a really good joke.
What? I know.
That’s Taco [inaudible].
I was extending the length of the joke, by like panning to the camera and giving a face.
I think we have to turn the camera off because [laughter] you think it’s distracting?
Because you’re a ham [laughter].
Okay, fine. But you’re not wrong. You do have to be somebody who likes telling stories, even if it’s just talking to yourself into a microphone, to get back on point.
Oh, thanks, Liz for just bringing it back. So–
I apparently put the hitch in the giddy-up. So I needed to bring him back to the gala. And we needed it to be– my metaphors never land with Jen, by the way [laughter]. She always gives me that look of like, “Whats Liz talking about right now. I don’t understand what’s happening.”
No, I just think it’s really weird that, like you’re talking to me, and looking away [laughter], like, “I can’t help it.”
So in addition to passion, you have to be dedicated to the content. And believe it or not, there are actually arcs to this. Like I actually put a lot of effort into it. And you were talking about your show too. How you have art around what words you choose and how you go about planning out your content and who’s going to talk and how it works. And so it seems like things are just kind of being thrown together, but they’re really not. And that’s why the passion is so key because you also have to have this dedication to the story even if it’s not a story that anybody else understands.
Yeah. Yeah, even if it seems– yeah, my podcast is called Word of the Week. And it could seem like I’m just clucking words out of thin air, but it’s not. I’m paying attention and curating why that word is important for this week. It would be difficult for me as the creative person behind the podcast to like, “Oh, we’re just going to switch these episodes around.” Because that’s not what I have done. I’ve created [laughter]– I’ve created a basis for the story to be told. So I think, yeah, I think you’re right. I think you have to be dedicated to the story that’s getting told. And I think because of that, you have to be able to understand stories yourself and be a bit of a storyteller, but also understand and curate which stories you’re going to tell. It’s not willy-nilly. You’re being more selective about it.
Well, and I think it’s also– and this would be the last thing that we share. We probably will have to cut this off [laughter]. I mean, I guess. I don’t know. Maybe because it’s hard for me to talk to you when you’re constantly like this.
Well, see, now I know what you’re talking about. Now that I just stop– [crosstalk] only looking at you doing that.
Now that you just stop. You look at me and then I looked [crosstalk]?
Yeah. And so–
I sort of get it.
You sort of get it [laughter]? Because you like to be the center of attention.
Not always [laughter]. But I grew up performing so it’s just in me.
Right. It’s just in you.
Just in me.
Dammit. Now I lost what I was going to say.
Such a jerk. Oh, no you have to– I’m kidding. I don’t mean it.
I know. I know [laughter].
So it also means telling people no. I can’t tell you how many people hit me up. I mean I get so many emails about people who want to be on the show. And if it’s not a good fit, then you have to be willing to tell people no. And you have to guard that content almost like with your life. Because you have a clock in your head about, at least I do, about how much sales I’m willing to involve the show with, about who am I going to be able to talk to and how it’s going to work, and if there’s enough juice there. I need to be able– I can’t talk to somebody who’s super boring because it’s really hard [laughter]. So you not only have to select people carefully, you also have to be able to tell everybody no because a lot of people just want to have a– I think they just want to have a speaker [sheep?], right? Is that really what this is?
They may be– it’s the sort of– for some reason podcasting has become the glamorous side of marketing that people are doing now. That it’s like cool to be on a podcast.
Oh my God. This is so glamorous right now [laughter].
You know what I mean though [laughter]. It’s–
No, I do. But that’s honestly why I laugh so hard at it. I read these articles, and I’m like, “Are you kidding me with this right now [laughter]?”
It’s still really hard to do [laughter].
Really hard to do. And it’s honestly just going to get harder now that Spotify bought up Anchor and Gimlet.
Totally. That was a big one.
That was a big one. And then Apple is shoring up some of their metadata and their RSS feeds and what they’re taking and not taking. This is all gearing it towards being a much more competitive market and much harder for people like you and me to compete with these really big dogs that are coming in. The number one podcast cast creator is MPR, and I think that’s going to change [laughter]. I think it’s going to become much more pop culturey. Radio is going to start creeping in a lot more and it makes it harder for– the hashtag is podernfamily, which is what it means to be an independent podcaster, podernfamily. So it’s going to get harder for the podernfamily to hang together because they really are labors of love, yeah.
Yeah, we’re not attached to a big media conglomerate. We’re not attached to a specific media sponsor. We’re not on a podcast network that has other podcasts that we’re also able to promote like the ad sponsorship isn’t built in. This really is a labor of love– to your point about being passionate, being a high-level curator, yeah.
And at the same time, it is about wanting to get a broader message out there. I always look at it as, “Hey, you know, I’ve got a group of people.” I mean there are some people who I know are listening a lot. There’s Shannon in Newberg.
Hey, Shannon in Newberg.
Hey, Shannon in Newberg. There’s Tajuana in New Jersey who– Oh, my God, did you just look at the camera again?
Well, but I thought we were doing a thing [crosstalk].
[We’re doing a thing?]
Hi to Tajuana in New Jersey [crosstalk].
See there was a purpose to my [hamming?] this [laughter].
Which I will be– thank you. I’m actually going to be on Tawana’s show in April, Teatime With Tajuana.
And as she’s interviewing me, she’s like, “Oh, you have one of my favorite podcasts.” I’m like, “What,” and my heart just expanded like I just was so filled with love because it was– I had this moment where I was like, “What.” And she was like, “Oh, you didn’t,”– I was like, “No, [laughter].” No ones ever told me that before.
That’s so great.
I felt like that moment where, maybe like Bugs Bunny, he kind of gets all embarrassed and there’s a heart over his head.
Do you know what I mean?
Like they make him blush a little bit.
Make him blush a little bit. So yeah, I thought it [laughter]– that’s kind of how I felt. And those are the reasons why you do it.
Because it’s just amazing. I think that at lunch you brought up the biggest point about having a podcast. Do you remember?
If I remember correctly, we were talking about podcasting being kind of hard to do. And I said, “Yeah, you have to really know why you’re doing it [laughter].”
Why you’re doing it in the first place. Why were you excited to do it? Why did you come up with this idea? Why was this idea the one that you wanted to go with? Yeah, you have to find your why.
Yeah. I think it’s the number one thing. And I think that that’s part of why the podcast has evolved so much. I also think that– so this is going to broadcast after Gerald’s podcast–
–episode. So Gerald Jones was on the podcast on the– what day is this, the fourth of March [laughter]. And this is going to be a week later on March 11th. But something that Gerald mentioned is, how he had done all of this work around the Buy Black Podcast. He made a directory. He made every resource that he could think of, and then he realized that it was the stories. And that’s how his podcast has evolved around supporting African-American owned businesses and about how to make it sustainable and interesting. And that turned into his why, kind of like my why has turned into examining all of this other stuff outside of your business that can be a barrier, especially for women, and especially for women of color, because something also that Gerald mentions that I totally agree with it. I’ve never heard of it spoken to in this exact way, is that all these things are stackable [laughter]. So the layers of oppression just get harder and harder. It’s hard enough to be a man. Being a black man is harder. Hard enough to be a woman.
Being a black woman is harder.
Being a black woman, being a black LGBTQ woman. I mean, it starts to pile up. And so I think that when we talk about all of the outside stuff, all of these outside factors, and hearing people’s stories, I think it helps us all– at least I hope, it helps us all come together and as a business community and as a women’s business community, in particular, to bring more support and to really help each other more.
Yeah. I think you’re exactly right. And I think that’s– and I think that’s an example of a strong enough why. If your why is because I want to, that’s not strong enough. If it’s, these stories need to get told in order for change to occur or in order for resources to get sent out to people or just to keep hope [laughter] alive in certain communities, whatever it is, that’s– because if the why is based on you and your, sort of, internal desires, that’s not going to be enough to sustain something, not just a podcast, but writing a book, putting a business together, etc. It needs to be able to touch people or at least that’s how I think about it, that if your why is bigger than just yourself, then it’s strong enough to sustain you staying passionate about it and staying on top of stuff and actually being dedicated and committed to doing stuff week in and week out, so.
Yeah. I totally agree.
You might be wondering why Liz and I spent so much time talking about how to podcast. Well, it’s because a lot of times, people who listen to podcasts secretly want to have a show of their own. And the thing is, it’s totally doable. I’ll put links in the show notes to all of the equipment that we use including a link to my editor, Tanner Campbell at The Portland Pod. That’s Portland, Maine not Portland, Oregon, but I digress. I also wanted to share with you some of the things that we have coming up. First of all, we have some amazing guests coming on. We have Craig Tenant who is here to talk about what to do if you have a passion, but you’re not really sure how you’re going to make money from it. Then we have a mini-series on marketing with Kuranda and Kelly and Cindy. We’re going to talk about all different things about marketing and messaging and we’re going to get some cool stories along the way, not to mention Liz is going to stop by sometimes and some segments that we’re developing also. As I had mentioned, we are going to bringing back a little bit of the marketing tips and tools, not just amazing guests like the one I rattled off, but it’s also going to be about business foundations and little tools and tips that will help you if you’re starting your business. Because this show is not only for established business owners but also, aspiring business owners and women who just kick butt. Another segment that we are bringing back is equity corner. I think it’s going to be called something different, but we are going to be talking about equity issues of the day and introducing a new segment about leadership. These are all quick little tidbit segments just to help you with, yeah, getting unstuck, but also, just an acknowledgment that life’s better when we row together. And the ways that I can help people are with things like tech tools and digital marketing tips and leadership and then my really big value and passion is around equity and inclusion and making sure that when we talk about things, we are including as many people as possible. So we’ve got so much on tap, so much coming up, and you’ll find us at events like Women with Moxy and E-Women, if you’re local in Portland, and we’re going to figure out ways to get in your local area as well. Be sure to email me with any ideas, firstname.lastname@example.org. And we also have other things that are coming as well, like a Patreon page, a course on business foundations, so you’re not going to want to miss any of that. So much exciting stuff coming up on year two of the podcast with Jen McFarland. Thank you so much for listening and we hope to hear from you over the course of the next 52 weeks and beyond. [music]
Thank you for listening to the podcast. Be sure to catch every episode by subscribing on iTunes. To learn more, check out our website at www.jenmcfarland.com/podcast. The podcast is sponsored by Foster Growth LLC online at www.jenmcfarland.com