Your Website is a Roadmap
When I came across this infographic (below) on the Small Business Trends website, I felt compelled to share it.
It reminded me that small business websites are a roadmap – and you, the business owner, are guiding your customers on a path to ultimately (hopefully) convert a web visitor into a paying customer.
How you guide your customers matters.
Make it as easy as possible for people to understand what your business does, its successes, services, and how to reach you.
Think of ‘calls to action’ as points of interest on your website to draw attention to your offerings. Make it attractive and relevant to your customers so they are more likely to click.
Calls to Action Every Website Should Include
1. Phone number
If your homepage doesn’t include a phone number – and an easy way for people to call you (especially when viewing your site on a mobile phone) – then how do you expect people to contact you? Many people will be viewing your website from their smartphone – take advantage of it!
2. Email address
Is your email address buried in the footer? Do you have your email address on your website? It’s all about making it easy for people to reach you.
3. Social media
you work hard curating and cultivating customer relationships on social media. Make sure to include people who find your website first. Include links to social media accounts and encourage people to follow you online!
4. Beyond the homepage
Do you have any calls-to-action on pages other than your homepage? Case studies? Customer profiles? White papers? You never know where/how people will land on your website – a good website will always lead people back to your business, services, and contact information.
Check out the infographic below for a few statistics to support the need for calls-to-action.
Jen McFarland is a business systems expert, podcaster, and blogger. She’s helped hundreds of businesses and thousands of podcast listeners make better business decisions. Jen’s passion is helping women-owned businesses get the growth tools they need to meet their 3-5 year business goals.
Are you starting a business? Confused about how to grow? Check out Jen’s Picks, my favorite business growth tools.