I work with powerful women.
Women who own 6-figure businesses. Women who are decisive professionals steeped in expertise. They take action. They get more done in a day than some companies do in a week.
Until they talk to me. I ask a simple question: can you tell me about the technology tools and apps supporting your business?
The color drains from their cheeks. They fall silent. Some get physically smaller and closed off. What follows is an exasperated litany of issues, frustrations, and confusion. Utter disempowerment.
Read the full article (p. 32-33) in "Marketing, Media & Money" magazine (3rd Quarter, 2018):
Jen McFarland is a business systems expert, podcaster, and blogger. She’s helped hundreds of businesses and thousands of podcast listeners make better business decisions. Jen’s passion is helping women-owned businesses get the growth tools they need to meet their 3-5 year business goals.
Are you starting a business? Confused about how to grow? Check out Jen’s Picks, my favorite business growth tools.