I work with powerful women.
Women who own 6-figure businesses. Women who are decisive professionals steeped in expertise. They take action. They get more done in a day than some companies do in a week.
Until they talk to me. I ask a simple question: can you tell me about the technology tools and apps supporting your business?
The color drains from their cheeks. They fall silent. Some get physically smaller and closed off. What follows is an exasperated litany of issues, frustrations, and confusion. Utter disempowerment.
Read the full article (p. 32-33) in "Marketing, Media & Money" magazine (3rd Quarter, 2018):
Jen McFarland ditched her comfy C-suite tech project management job in pursuit of freedom. Jen’s goal is to help business leaders like you vet ideas, take ownership of their projects, and incorporate digital marketing from day one.
If growing your business feels like rocket science, let’s fix that with these free business resources.