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#32: How to Plan and Engage Effectively on Social Media

Jen McFarland Women Conquer Business
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Lately, I’ve been hit in the face with a lot of bad business tactics on social media. In this episode I came at it from not only the perspective of a professional asked a lot of social media questions, but also as a consumer of social media. Learn about what it means to get out there and be the face of an organization, strategies and tactics, and the do’s and don’t’s of engagement.

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Truth or Lies? Why Truth is Your Superpower

Truth in a post-truth world
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In the world of business, we often talk about topics like authenticity and success, but topics that are often left out are trust and truth. How do we navigate truth in a post-truth world?

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How To Look At Your Website Like Your Ideal Customer

Look at your website like your ideal customer
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Let’s be honest.  It’s easy to fall in love with your website when it’s YOUR website.

You put a lot of thought, time and effort into it and seeing the final product is like seeing your child for the first time. You fall in love.

Read moreHow To Look At Your Website Like Your Ideal Customer

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Maximizing Your Brand

Coffee, cell phone, pen, paper and post title
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Now That You Have a Brand… Maximize It!

This is a follow-up to Tara’s earlier post, Branding: It’s More than Your Logo. Be sure to check it out. 

When you decide to go into business, one of the first things you create is a business plan. Of course, as it implies, a business plan is simply a comprehensive plan or document that you create to lead your business to success.

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Branding: It’s More than Your Logo

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Now’s A Great Time To Start Catering To Customers

Throughout my career, I’ve had the honor of working with many small business owners by aiding them in marketing their products and services.

Read moreBranding: It’s More than Your Logo

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