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Let Automation Populate Your Pipeline

Foster Growth Automation Sales Pipeline
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In any given day as a small business owner you have to do a million different tasks to keep the business moving forward, your clients happy and on top of all that you need to keep that sales pipeline healthy. It’s overwhelming. Sometimes it’s hard to figure out what you SHOULD do versus what you need to do or want to do.

As a small business marketing consultant part of my job is to help you figure that out. One tool I often encourage my clients to take advantage of is automation.

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How To Look At Your Website Like Your Ideal Customer

Look at your website like your ideal customer
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Let’s be honest.  It’s easy to fall in love with your website when it’s YOUR website.

You put a lot of thought, time and effort into it and seeing the final product is like seeing your child for the first time. You fall in love.

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What No One Tells You About Website Ownership

What No One Tells You About Website Ownership Batman Jen McFarland Consulting
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As a small business owner, you cannot do your job alone.  But that doesn’t mean completely handing the reigns over to your tech guru.

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Improve Your Relationship With Your Web Developer

Improve Your Relationship with Your Web Developer
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A relationship with your web developer is a lot like your relationship with your hairdresser or beautician. You trust their talents, but in reality, you have to live with the final product. Therefore, it is you who should be in charge of what takes place.

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3 Signs You’ve Found a Rockstar Web Developer

3 Signs You've Found a Rockstar Developer
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Sure your wallet makes a lot of decisions for you, like what size latte you’re going to order today or whether or not you will buy that bag you have been eyeing. While this is all well and good, one thing your wallet should NOT decide for you is who you will hire as your web developer.

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3 Questions to Ask Before Hiring a Web Developer

Computer, programming book, text: three questions to ask before hiring a web developer
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Giving birth to a business is a lot like giving birth to a baby. You dream about the idea long before it ever happens, you protect and grow it for a long time (probably longer than 9 months), and then you show it to the world.

Once your baby is born, you definitely don’t just hand he/she over to anyone without asking A LOT of questions first. So, why would you do that with your business?

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Web Designer or Web Developer? What’s the Difference?

computer and headline What's the Difference Between a Web Designer and a Web Developer
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When you need a website, two words get used interchangeably: web designer and web developer. Same thing, right? Nope.

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Calls-to-Action Every Small Business Website Needs

Missed opportunities, calls-to-action missing from websites
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Your Website is a Roadmap

When I came across this infographic (below) on the Small Business Trends website, I felt compelled to share it.

It reminded me that small business websites are a roadmap – and you, the business owner, are guiding your customers on a path to ultimately (hopefully) convert a web visitor into a paying customer.

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