In any given day as a small business owner you have to do a million different tasks to keep the business moving forward, your clients happy and on top of all that you need to keep that sales pipeline healthy. It’s overwhelming. Sometimes it’s hard to figure out what you SHOULD do versus what you need to do or want to do.
As a small business marketing consultant part of my job is to help you figure that out. One tool I often encourage my clients to take advantage of is automation.
Elizabeth Case started Yellow Dog Consulting in 2011 to spend more time with her yellow dog Hank, and to help small business owners with their sales and marketing efforts. 7 years later Elizabeth and her current yellow dog Norm help solo-prenuers like you put systems and schedules around sales and marketing efforts so that the sales marketing part of your job doesn’t suck your will to live.