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3 Questions to Ask Before Hiring a Web Developer

Computer, programming book, text: three questions to ask before hiring a web developer
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Giving birth to a business is a lot like giving birth to a baby. You dream about the idea long before it ever happens, you protect and grow it for a long time (probably longer than 9 months), and then you show it to the world.

Once your baby is born, you definitely don’t just hand he/she over to anyone without asking A LOT of questions first. So, why would you do that with your business?

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Web Designer or Web Developer? What’s the Difference?

computer and headline What's the Difference Between a Web Designer and a Web Developer
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When you need a website, two words get used interchangeably: web designer and web developer. Same thing, right? Nope.

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Maximizing Your Brand

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Now That You Have a Brand… Maximize It!

This is a follow-up to Tara’s earlier post, Branding: It’s More than Your Logo. Be sure to check it out. 

When you decide to go into business, one of the first things you create is a business plan. Of course, as it implies, a business plan is simply a comprehensive plan or document that you create to lead your business to success.

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3 Tools to Help You Organize (& Track!) Email

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In early August, I wrote about 3 Ways to Organize Your Inbox. The post was mostly about re-thinking what lands in your inbox and ways you can reduce email-related stress through organization.

This post is about using technology to make email easy to manage and track the email that’s most important to your business.

Read more3 Tools to Help You Organize (& Track!) Email

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Branding: It’s More than Your Logo

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Now’s A Great Time To Start Catering To Customers

Throughout my career, I’ve had the honor of working with many small business owners by aiding them in marketing their products and services.

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3 Ways You Can Organize Your Inbox

Computer, smartphone, coffee cup, camera, text: organize your inbox
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Is your inbox out of control? Are you missing important business emails? Taking control of your inbox is about more than just organization – it can save you 2-3 hours each week.

Creating a process for organizing your inbox can save you hours of time each week.

Read more3 Ways You Can Organize Your Inbox

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Calls-to-Action Every Small Business Website Needs

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Your Website is a Roadmap

When I came across this infographic (below) on the Small Business Trends website, I felt compelled to share it.

It reminded me that small business websites are a roadmap – and you, the business owner, are guiding your customers on a path to ultimately (hopefully) convert a web visitor into a paying customer.

Read moreCalls-to-Action Every Small Business Website Needs

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How Paid Email Can Save Your Brand

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I work with small businesses. I understand budgets. Sometimes spending a little can save you a lot.

Recently, I had a conversation with a client that I really felt compelled to share. The business owner was reluctant to buy another G Suite account for an employee in a key role.

“I’m not going to buy a G Suite account for everyone,” she said.

Read moreHow Paid Email Can Save Your Brand

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Password Management: Protect Your Digital Livelihood

Password Management: Protect Your Digital Livelihood
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Why Password Management Is Important

In the course of my 20-year career, I’ve met people of all different backgrounds and business types. Most people consider technology an essential part of their day-to-day. Many people also have a love-hate relationship with technology.

The one thing I’ve seen again and again throughout my career – people have terrible passwords.

Read morePassword Management: Protect Your Digital Livelihood

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