Jen’s Picks

Jen's Picks Jen McFarland Jen McFarland Consulting
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Last Updated: January 17, 2019

Jen’s Picks are my favorite business growth products, services, and resources to help a business build a foundation with growth in mind.

It is not a replacement for consulting advice or industry research. It is exponentially better to reference this list instead of relying solely on crowdsourcing for answers on social media. Your friends are awesome, but unlike me, they probably don’t have 20 years of marketing and tech experience.

Disclosure: some of the links below (indicated with an *) are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

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Business Leaders: Time to Unleash Your Inner Geek!

Foster Growth Unleash Your Inner Geek
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Why You Need To Be a Tech Leader Even If You Are Not Technical

Yep, you’ve heard it before or even thought it yourself “Technology is for geeks, nerds, and men.”

I have news for you…YOU. ARE. WRONG.

At best, staying in the dark about the technical side of your business costs you thousands of dollars a year. At worst, it exposes data to the world causing your business to close its doors.

Read moreBusiness Leaders: Time to Unleash Your Inner Geek!

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Most Important Website Update? Plan for Change.

Web Plan iPad
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Website not working for your business? Tired of broken links and inefficiencies? Did you get some important customer feedback?

Regardless of the reason, you’ve decided to overhaul your website.

If you are a new business owner or you just created your first website, this might be hard to believe, but it’s true.

Read moreMost Important Website Update? Plan for Change.

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How To Look At Your Website Like Your Ideal Customer

Foster Growth How To Look At Your Website Like Your Ideal Customer
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Let’s be honest.  It’s easy to fall in love with your website when it’s YOUR website.

You put a lot of thought, time and effort into it and seeing the final product is like seeing your child for the first time. You fall in love.

Read moreHow To Look At Your Website Like Your Ideal Customer

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What No One Tells You About Website Ownership

Foster Growth Website Ownership Feature Image
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As a small business owner, you cannot do your job alone.  But that doesn’t mean completely handing the reigns over to your tech guru.

Read moreWhat No One Tells You About Website Ownership

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3 Questions to Ask Before Hiring a Web Developer

Computer, programming book, text: three questions to ask before hiring a web developer
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Giving birth to a business is a lot like giving birth to a baby. You dream about the idea long before it ever happens, you protect and grow it for a long time (probably longer than 9 months), and then you show it to the world.

Once your baby is born, you definitely don’t just hand he/she over to anyone without asking A LOT of questions first. So, why would you do that with your business?

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